Lipton’s tea: Victorian advertising
May15

Lipton’s tea: Victorian advertising

Lipton’s tea: Victorian advertising. One of the first exponents of what we now call guerilla marketing must have been Thomas Lipton, back in Victorian times.  This grocery store owner was the master of publicity stunts. Sir Thomas was a Scot and on 9th July, 1878, traffic was at a halt in his hometown of Glasgow, as people watched the progress of three chubby and content pigs, dressed in bright clothes, and bearing the slogan...

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