Flight Club, by Felena Hanson

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Book Spotlight on Flight Club, by Felena Hanson

Entrepreneur Felena Hanson has the years of experience to aptly write her new book, Flight Club.  That is just one reason we are pleased to feature her book–and a guest article–today on Jaquo.

Currently on a virtual book tour hosted by iRead Book Tours, you will find the author sharing stories, offering encouragement, and answering questions on the various sites on her tour.

Please check out the list below, then stop by to learn more about Ms. Hanson.

Rules of the Road in your Path to Entrepreneurship

by Felena Hanson


Business is hard. Yes, anything is possible, but you are going to have to be willing to stay the course (even if there are pivots along the way). There will be long hours and lots of frustration. Some days you’ll feel like someone has socked you in the stomach—or, as Gary Vaynerchuk says, “punched you in the face.” There will be many highs and many more lows. You must accept this and let your passion pull you through.

Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “Press On!” has solved and always will solve the problems of the human race. – Calvin Coolidge

Watch Out For “Shiny Object Syndrome”

In today’s world of constant bombardment, it’s easy to be pulled off track. Everyone will try to give you advice, whether you want it or not. This will be challenging for you if 1) don’t have a solid business plan and 2) you are not confident in your direction. Women are natural people pleasers. On top of that, they are often more sensitive to the thoughts and feelings of others. I’ve seen one comment send an entrepreneur on a completely different course.

Keep focused on your core business, and don’t let the dozens of other ideas that come your way pull you too far off track. I recommend getting an idea journal or using a platform like Trello to note down all of those “great ideas” and “advice.” After you have a solid foundation for your business, then you can go back and explore some of these ideas.

Focusing is about saying no. – Steve Jobs

Imposter Syndrome

You will from time-to-time feel like a fraud. Note it, and get over it. Even some of the most successful women I’ve met tell me deep down that they are afraid of being “figured out.” Even Tina Fey once confessed that she sometimes screams inside her head, “I’m a fraud! They’re onto me!”

Dr. Valerie Young is a leading expert on the impostor syndrome, and author of award-winning book “The Secret Thoughts of Successful Women: Why Capable People Suffer from the Impostor Syndrome and How to Thrive in Spite of It”. Boys are raised to bluff and exaggerate. Girls, on the other hand, learn early to distrust their opinions and stifle their voices. They discover they are judged by the highest physical, behavioral and intellectual standards. Perfection becomes the goal, and every flaw, mistake or criticism is internalized—slowly hollowing out self-confidence.

“I have written eleven books, but each time I think, ‘uh oh, they’re going to find out now. I’ve run a game on everybody, and they’re going to find me out.’ “ – Maya Angelou

Work/Life Integration

I am often asked—how do you balance work and life? My answer is quite simple “I don’t”—my work is so much a part of my life that I couldn’t possibly consider it to be something separate; an individual entity completely segregated from my personal life. My work does not feel like work.

I’m so passionate about my business because of the amazing women I get to support on a daily basis, through our space and strong community. I love helping others find what really lights them up… what allows them also to have work/life integration.

That’s why I have an insatiable energy and don’t feel drained after working 12 hour days. I don’t mind having an inbox that is jam packed with requests, questions, and introductions because it is all a part of something so much bigger; something that I love, Hera Hub.

Make it a goal to thread your personal and professional life together. Incorporate things you enjoy into your business, so it feels like you’re passing the time doing something pleasant rather than a task to be checked off of your list. Try to infuse “focused fun” by pinpointing what you love: drawing, talking, laughing, interesting conversation, list making, etc. and weave it into your business and work.

“Choose a job you love, and you will never have to work a day in your life.” – Confucius

The Tour


Book Description:

Flight Club is a call to rebel, reinvent, and thrive! The book shares the journey of women who “leaned out” of corporate to launch their dream business.

Felena Hanson, founder of Hera Hub, shares her personal story and rise to entrepreneurship. The book also features the journeys of and advice from six courageous female entrepreneurs: Debby Eubank, Linda O’Keefe, Lorin Beller, Sara Clark-Williams, Deirdre Maloney, and MaryCay Durrant. Each shares an exercise to help you craft your flight path.

The final section of the book includes access to an online platform (www.StepsToStartup.com) which walks you through 17 foundational steps of launching a business. Book buyers will receive three months free access!

This book is for you if …

You are tired of building someone else’s dream

You want to pursue your passion as a career

You are over the corporate politics

You want more control of your time and life

You don’t want to build your dream business alone!

Learn more at www.FlightClubBook.com and www.Facebook.com/FlightClubBook

Buy the Book :  Amazon

Watch the Trailer:

Author’s Bio:

Felena is a long-time entrepreneur and marketing maven. Her latest venture, Hera Hub, is a spa-inspired shared workspace and community for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses.

Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous.

The company has three locations in San Diego, one in Washington DC, and continues to grow nationally via a licensing model. Her goal is to support over 20,000 women in the launch and growth of their business by 2020. Felena and Hera Hub have been featured in Inc Magazine, the BBC News, Forbes, and the New York Times.

She is a published author and international speaker. Her book, “Flight Club – Rebel, Reinvent, and Thrive: How to Launch Your Dream Business” is available on Amazon.

Connect with the author:  Website  ~  Twitter  ~  Facebook  ~  Instagram

iRead Website new logo-2

Tour Schedule:

Sept 19 – Bound 2 Escape– book spotlight / interview / giveaway

Sept 19 – #redhead.with.book– book spotlight / giveaway

Sept 20 – Jaquo Lifestyle Magazine– book spotlight / guest post

Sept 20 – Take It Personelly– book spotlight / guest post / giveaway

Sept 21 – Collecting Moments– book spotlight

Sept 21 – Library of Clean Reads– book spotlight / interview / giveaway

Sept 22 – Book reviews nature photos and everything in between– book spotlight

Sept 22 – 100 Pages A Day– book spotlight / guest post / giveaway

Sept 23 – Collecting Moments– guest post

Sept 23 – Books, Dreams, Life– book spotlight / giveaway

Sept 26 – Writers and Authors– book spotlight / guest post

Sept 26 – Sylv all about books and film– book spotlight / guest post / giveaway

Sept 27 – IT Revolution– book spotlight / interview / giveaway

Sept 28 – Corinne Rodrigues– book spotlight / guest post / giveaway

Sept 28 – Essentially Italian– book spotlight / giveaway

Sept 29 – T’s Stuff– book spotlight / interview / giveaway

Sept 30 – A Mama’s Corner of the World– book spotlight / guest post / giveaway

Oct 3 –     Divas With A Purpose– book spotlight / guest post

Oct 3 –     Blooming with Books– book spotlight / giveaway

Oct 4 –     The Autistic Gamer– book spotlight

Oct 4 –     Deal Sharing Aunt– book spotlight / interview / giveaway

Oct 5 –     Beagle Book Space– book spotlight / giveaway

Oct 6 –     Heidi’s Wanderings– book spotlight / guest post / giveaway

Oct 7 –     Books for Books– book spotlight


Merry Citarella, often writing as Merrci, writes on a wide range of topics. Recently relocated to the Oregon Coast in the northwest United States, she frequently writes travel features on the beautiful Pacific Northwest. She specializes in health and aging, Alzheimer’s Disease, food, lifestyle, and book reviews. For more information you can see her on The Writers’Door. You can read more articles here or at her websites Alzheimers HQ and Simple Living Ideas

Author: Merry Citarella

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